creating intuitive
creating intuitive
user experiences
user experiences
who am i
Blending empathy and creative thinking to craft intuitive and inclusive experiences. I appreciate quality and simplicity and I find joy in turning complex problems into seamless experiences.
I see myself as a doer who transitions easily between understanding the high-level perspective while also paying close attention to the finer details.
I follow human centered design approach, driven by a curiosity to explore and understand human behaviour.
8+
Years of experience
8+
Years of experience
8+
Years of experience
8+
Years of experience
EXPERIENCE
MY CAREER JOURNEY
January 2020 - Present
Metro Digital Romania
Senior Product Designer
Led the design of an inventory feature achieving a 60% reduction in paper usage and a 25% boost in operations efficiency. Improved the CSAT score by 7% through data-driven design enhancements based on user feedback. Conducted research and created interactive prototypes, iterating on the design from usability testing. Collaborated with engineering and product teams to streamline mobile article checks, reducing process time by 50%. Enhanced the design process by working closely with colleagues and agile teams and contributed to hiring new team members.
January 2020 - Present
Metro Digital Romania
Senior Product Designer
Led the design of an inventory feature achieving a 60% reduction in paper usage and a 25% boost in operations efficiency. Improved the CSAT score by 7% through data-driven design enhancements based on user feedback. Conducted research and created interactive prototypes, iterating on the design from usability testing. Collaborated with engineering and product teams to streamline mobile article checks, reducing process time by 50%. Enhanced the design process by working closely with colleagues and agile teams and contributed to hiring new team members.
January 2020 - Present
Metro Digital Romania
Senior Product Designer
Led the design of an inventory feature achieving a 60% reduction in paper usage and a 25% boost in operations efficiency. Improved the CSAT score by 7% through data-driven design enhancements based on user feedback. Conducted research and created interactive prototypes, iterating on the design from usability testing. Collaborated with engineering and product teams to streamline mobile article checks, reducing process time by 50%. Enhanced the design process by working closely with colleagues and agile teams and contributed to hiring new team members.
January 2020 - Present
Metro Digital Romania
Senior Product Designer
Led the design of an inventory feature achieving a 60% reduction in paper usage and a 25% boost in operations efficiency. Improved the CSAT score by 7% through data-driven design enhancements based on user feedback. Conducted research and created interactive prototypes, iterating on the design from usability testing. Collaborated with engineering and product teams to streamline mobile article checks, reducing process time by 50%. Enhanced the design process by working closely with colleagues and agile teams and contributed to hiring new team members.
May 2014 - Present
Independent Consultant
Senior UX/UI Designer
I collaborate closely with product teams, engineering, sales, clients, and stakeholders to deliver projects that align with user needs and business objectives. I actively engage with clients to understand and define their business goals. I have designed a wide range of web and mobile applications for clients across various industries, including food, automotive, and lifestyle sectors. For each project, I develope intuitive design systems to ensure consistency and a seamless design handoff process. Additionally, I have organized, planned, and conducted discovery sessions, user research, and usability testing to drive informed design decisions.
May 2014 - Present
Independent Consultant
Senior UX/UI Designer
I collaborate closely with product teams, engineering, sales, clients, and stakeholders to deliver projects that align with user needs and business objectives. I actively engage with clients to understand and define their business goals. I have designed a wide range of web and mobile applications for clients across various industries, including food, automotive, and lifestyle sectors. For each project, I develope intuitive design systems to ensure consistency and a seamless design handoff process. Additionally, I have organized, planned, and conducted discovery sessions, user research, and usability testing to drive informed design decisions.
May 2014 - Present
Independent Consultant
Senior UX/UI Designer
I collaborate closely with product teams, engineering, sales, clients, and stakeholders to deliver projects that align with user needs and business objectives. I actively engage with clients to understand and define their business goals. I have designed a wide range of web and mobile applications for clients across various industries, including food, automotive, and lifestyle sectors. For each project, I develope intuitive design systems to ensure consistency and a seamless design handoff process. Additionally, I have organized, planned, and conducted discovery sessions, user research, and usability testing to drive informed design decisions.
May 2014 - Present
Independent Consultant
Senior UX/UI Designer
I collaborate closely with product teams, engineering, sales, clients, and stakeholders to deliver projects that align with user needs and business objectives. I actively engage with clients to understand and define their business goals. I have designed a wide range of web and mobile applications for clients across various industries, including food, automotive, and lifestyle sectors. For each project, I develope intuitive design systems to ensure consistency and a seamless design handoff process. Additionally, I have organized, planned, and conducted discovery sessions, user research, and usability testing to drive informed design decisions.
September 2018 - December 2019
Metro Systems Romania
Product Designer
Organized and facilitated workshops with stakeholders to define and frame problems effectively. Engaged with end-users to understand their needs and challenges, using insights to create personas, user journeys and data-informed design decisions. Designed the “Quality Check” application (desktop & mobile), reducing manual work by 30% and replacing pen-and-paper processes, resulting in a 25% increase in operational efficiency.
September 2018 - December 2019
Metro Systems Romania
Product Designer
Organized and facilitated workshops with stakeholders to define and frame problems effectively. Engaged with end-users to understand their needs and challenges, using insights to create personas, user journeys and data-informed design decisions. Designed the “Quality Check” application (desktop & mobile), reducing manual work by 30% and replacing pen-and-paper processes, resulting in a 25% increase in operational efficiency.
September 2018 - December 2019
Metro Systems Romania
Product Designer
Organized and facilitated workshops with stakeholders to define and frame problems effectively. Engaged with end-users to understand their needs and challenges, using insights to create personas, user journeys and data-informed design decisions. Designed the “Quality Check” application (desktop & mobile), reducing manual work by 30% and replacing pen-and-paper processes, resulting in a 25% increase in operational efficiency.
September 2018 - December 2019
Metro Systems Romania
Product Designer
Organized and facilitated workshops with stakeholders to define and frame problems effectively. Engaged with end-users to understand their needs and challenges, using insights to create personas, user journeys and data-informed design decisions. Designed the “Quality Check” application (desktop & mobile), reducing manual work by 30% and replacing pen-and-paper processes, resulting in a 25% increase in operational efficiency.
March 2017 - December 2017
C4Media
UX/UI Designer Consultant
Contributed to community-driven conferences focused on innovation and software development by enhancing the overall user experience across customer and speaker platforms. Designed and implemented a dedicated feature tailored to improve the experience for speakers.
March 2017 - December 2017
C4Media
UX/UI Designer Consultant
Contributed to community-driven conferences focused on innovation and software development by enhancing the overall user experience across customer and speaker platforms. Designed and implemented a dedicated feature tailored to improve the experience for speakers.
March 2017 - December 2017
C4Media
UX/UI Designer Consultant
Contributed to community-driven conferences focused on innovation and software development by enhancing the overall user experience across customer and speaker platforms. Designed and implemented a dedicated feature tailored to improve the experience for speakers.
March 2017 - December 2017
C4Media
UI / UX Designer
Contributed to community-driven conferences focused on innovation and software development by enhancing the overall user experience across customer and speaker platforms. Designed and implemented a dedicated feature tailored to improve the experience for speakers.
January 2016 - February 2017
GoWild Gaming
Web Designer
Identified usability issues across desktop and mobile platforms and redesigned the login flow for two of the the online casinos. Designed promotional brand assets, social media content and other graphic design elements.
January 2016 - February 2017
GoWild Gaming
Web Designer
Identified usability issues across desktop and mobile platforms and redesigned the login flow for two of the the online casinos. Designed promotional brand assets, social media content and other graphic design elements.
January 2016 - February 2017
GoWild Gaming
Web Designer
Identified usability issues across desktop and mobile platforms and redesigned the login flow for two of the the online casinos. Designed promotional brand assets, social media content and other graphic design elements.
January 2016 - February 2017
GoWild Gaming
Web Designer
Identified usability issues across desktop and mobile platforms and redesigned the login flow for two of the the online casinos. Designed promotional brand assets, social media content and other graphic design elements.